TOURISM
- Objectives And Scope Of Study
- Existing Situation Analysis
- Issues And Constraints
- Swot
Analysis
- Forecasts And Targets For Visitor
Arrivals And Hotel Rooms
- Tourism Development Plan
OBJECTIVES AND SCOPE OF STUDY
- Objective and Scope
- Definition of Terms
EXISTING SITUATION ANALYSIS
- Tourism Policies
- Tourism and Recreational
Resources - KL City
- Tourism and Recreational
Resources - Metropolitan Area
- Tourist Arrivals
- Tourist Expenditure
- Employment Facilities and
Infrastructure
- Tourism Supporting Services
and Facilities
- Tourism Marketing and
Promotion
- Comparison with the
Objectives and Policies of the KLSP, 1984
ISSUES
AND CONSTRAINTS
- Short Average Length of Stay
of Visitors
- Inadequate and Segmented
Product Development
- Insufficient Facilities for
Visitors
- Accessibility Problems Due to
Traffic Congestion
- Inadequate Marketing and
Promotion
- Lack of Timely Information
and
- High Search Costs
SWOT
ANALYSIS
- Strengths
- Weaknesses
- Opportunities
- Threats
FORECASTS AND TARGETS FOR VISITOR
ARRIVALS AND HOTEL ROOMS
- Forecasts-Visitors Arrivals
- Targets
- Projected Demand for Hotel
Rooms
TOURISM
DEVELOPMENT PLAN
- Objectives
- Development Strategies
- Tourism Product Development
Guidelines
- Tourism Marketing and
Promotion Guidelines
- Upgrading Tourism
Infrastructure and Visitor Facilities Guidelines
- Human Resources Development
Guidelines